How to set up QR menu and feedback by Platto: guide for modern restaurants

In this guide, we’ll walk you through the process of setting up a QR menu and feedback system using Platto AI, exploring its features, benefits, and how it can revolutionize your restaurant business.

A digital QR menu is an electronic version of your traditional paper menu that customers can access by scanning a QR code with their smartphones. This QR code can be placed on tables, counters, or any visible surface in your restaurant. When scanned, it directs customers to a website where they can view your menu in detail.

The rising popularity of QR menus

According to recent industry insights:

68% of consumers prefer ordering directly from restaurant websites over using third-party apps
84% of guests look at menus online before choosing a restaurant

These statistics highlight the growing importance of having a strong digital presence for your restaurant, making QR menus an essential tool in modern dining.

Platto AI stands out in the crowded field of QR menu providers due to its comprehensive features and user-friendly interface. Here’s why Platto AI is an excellent choice for your restaurant:

Customization: Platto AI offers extensive customization options, allowing you to tailor your menu’s appearance to match your brand.
Multi-language support: Cater to a diverse clientele with multiple language options.
Integration capabilities: Seamlessly integrate with popular POS systems like iiko.
Online ordering and payments: Enable customers to place orders and make payments directly through the menu.
Table reservations: Allow customers to book tables directly through the QR menu.
Feedback collection: Gather real-time feedback from customers to improve your service.
Analytics: Access valuable insights about customer preferences and ordering patterns.

Now that we understand the benefits, let’s dive into the setup process.

Step 1: Registration and account creation

Visit the Platto AI website (https://platto.ai/)
Click on the “Register” button.
Choose your preferred pricing plan. Platto AI offers a 14-day free trial, so you can test the system before committing.
Fill in your restaurant details and create your account.

Upload your menu:

You can manually input your menu items or import them from an existing file (Excel, PDF, or images).
If you’re using iiko, you can directly import your menu from iiko Cloud.

Add photos and descriptions:

Upload high-quality photos of your dishes. Remember, 84% of guests want to see pictures before ordering.
Write detailed, appetizing descriptions for each item.

Customize your menu design:

Choose from Platto AI’s library of icons for menu categories.
Set your brand colors for buttons and links.
Add a video background to create an immersive atmosphere.

Set Up modifiers and recommendations:

Add options for customization (e.g., serving sizes, toppings).
Set up dish recommendations to boost upselling.

Step 3: Configure order processing

Choose how you want to receive orders:

Through your POS system (if integrated)
Via SMS or Telegram notifications
Through the Platto AI admin panel

Set up online payments if desired:

Connect your bank account for direct transfers
Choose from various payment gateway options

Step 4: Set Up table reservations

Define your booking zones and conditions.
Set up notifications for new bookings (SMS or Telegram).

Step 5: Implement feedback system

Activate the feedback collection feature.
Customize your feedback form to gather the information most valuable to your business.

Step 6: Generate and deploy QR codes

Use Platto AI’s QR code generator to create your unique codes.
Download and print the QR codes.
Place the QR codes strategically in your restaurant (on tables, at the entrance, on takeout packaging).

Step 7: Staff training

Train your staff on how the QR menu system works.
Ensure they can assist customers in using the system if needed.
Familiarize them with the order processing and table reservation features.

Now that your QR menu is set up, here are some strategies to maximize its benefits:

Platto AI provides valuable analytics about your customers’ ordering habits. Use this data to:

Identify your most popular dishes
Spot trends in ordering patterns
Optimize your menu by highlighting high-performing items

2. Utilize dynamic pricing

Take advantage of Platto AI’s ability to adjust prices based on time of day, day of the week, or season. This can help you:

Implement happy hour specials
Offer lunch discounts
Adjust prices during peak hours

3. Enhance customer experience with multilingual menus

If your restaurant caters to an international clientele, utilize Platto AI’s multi-language support to:

Offer your menu in various languages
Make international guests feel more welcome
Reduce language barriers in ordering

4. Boost online presence

Use the QR menu link to enhance your online presence:

Share your menu on social media platforms
Include the link in your Google My Business listing
Add it to your TripAdvisor and other review site profiles

5. Implement a loyalty program

Use the data collected through the QR menu to implement a loyalty program:

Track customer visits and spending
Offer personalized discounts or promotions
Encourage repeat visits with a points system

6. Gather and act on customer feedback

Make the most of Platto AI’s feedback collection feature:

Regularly review customer feedback
Respond promptly to negative reviews
Implement changes based on customer suggestions

7. Optimize for takeout and delivery

If you offer takeout or delivery services:

Create a separate section in your QR menu for these services
Include estimated preparation times
Offer special promotions for online orders

Overcoming common challenges

While implementing a QR menu system offers numerous benefits, you may encounter some challenges. Here’s how to address them:

1. Customer resistance to technology

Some customers, particularly older ones, may be hesitant to use a QR menu. To address this:

Have physical menus available as a backup
Train staff to assist customers in using the QR system
Consider having a tablet available for customers who don’t have smartphones

2. Wi-Fi issues

Ensure your restaurant has a strong, reliable Wi-Fi connection. Consider:

Upgrading your internet package
Installing Wi-Fi extenders to cover all areas of your restaurant
Providing the Wi-Fi password prominently to customers

Regular menu updates are crucial. Make it a habit to:

Review and update your menu weekly
Immediately update when items are out of stock
Train multiple staff members on how to update the menu

4. Balancing digital and human interaction

While the QR menu system can increase efficiency, it’s important not to lose the human touch. Encourage your staff to:

Greet customers and explain the QR system
Be available for questions or assistance
Check in with customers during their meal

The future of dining: Embracing digital innovation

As we look to the future, it’s clear that digital solutions like Platto AI’s QR menu system are not just a trend, but a fundamental shift in how restaurants operate. By embracing this technology, you’re not only improving your current operations but also preparing your business for future innovations.

Some exciting developments on the horizon include:

AI-Powered recommendations: Menus that learn customer preferences and make personalized suggestions
Augmented reality (AR) integration: Allowing customers to see 3D models of dishes before ordering
Voice ordering: Enabling customers to place orders through voice commands
Blockchain for transparency: Providing customers with detailed information about ingredient sourcing

By implementing a QR menu system now, you’re laying the groundwork to easily adopt these future innovations as they become available.

Conclusion: Transforming your restaurant with Platto AI

Setting up a QR menu and feedback system with Platto AI is more than just digitizing your menu – it’s about transforming your entire restaurant operation. From streamlining order processes and reducing errors to gathering valuable customer insights and enhancing the dining experience, Platto AI’s solution offers a comprehensive approach to modern restaurant management.

By following the steps outlined in this guide, you can easily implement this powerful tool in your restaurant. Remember, the key to success lies not just in the implementation, but in continuously leveraging the system’s features to improve your operations and customer experience.

As the restaurant industry continues to evolve, staying ahead of the curve with innovative solutions like Platto AI’s QR menu system will be crucial for success. Embrace this technology, and watch as it helps your restaurant thrive in the digital age.

Ready to revolutionize your restaurant’s operations? Visit Platto AI today and start your 14-day free trial.