8 advantages of using a QR menu for your restaurant
A QR menu is a digital menu accessible to guests by scanning a QR code with their smartphone. The QR menu offers numerous advantages for both guests and restaurants:
1. Quick access to information
Guests can easily access information about the restaurant’s dishes, drinks, prices, and other promotions without having to wait for a physical menu.
2. Ease of selection
The QR menu includes additional information for each dish, such as a photo, list of ingredients, nutritional information, and serving recommendations, which helps guests make more informed choices.
3. Possibility of ordering and payment
QR code menus enable guests to order for a specific table and make online payments, saving time and simplifying the process.
4. Calling a waiter or hookah attendant
QR code menus enable customers to quickly call a waiter or hookah attendant to their table, significantly expediting the ordering process and enhancing the overall guest experience.
5. Real-time updates
Restaurants can easily update their QR code menu, add new dishes, or update prices without the need to print new paper menus.
6. Collecting feedback
The QR menu is a convenient way for guests to provide feedback on the service and cuisine. This valuable tool assists restaurant owners in gathering reviews to enhance the quality of their service.
7. Transferring clients from offline to online
After ordering using a QR code menu, the client information stores in the CRM (Client Relationship Management) database. Working with this database helps increase loyalty, revenue, average bill and other business indicators.
8. Marketing
Regularly holding promotions and advertising campaigns on a page with a QR menu allows you to highlight dishes and report promotions.
In general, a QR menu for a restaurant is a new convenient and smart tool that improves interaction with guests, facilitates the selection and ordering process, and also increases the efficiency of service and business metrics (speed of service, loyalty, customer return, revenue, average check).